Holiday ready, set, grow! Marketing strategies to maximize seasonal success

Join Andrea Kamvar, our expert  Marketing Strategist, as she shares tips to help you plan your BFCM and holiday automations and ensuring your lists and segments in good shape well before the holiday season starts. Then walk through how you can review and create in Dotdigital with our long-time Trainer, Michelle Baldwin.

What you’ll learn:

• Why holiday planning starts in the summer.
• How to build strong lists , segments, and automations so you’re reaching out to people who want to hear from you.
• Which KPIs and analytic tools will help you track your data efficiently this season.

What you’ll launch:

• Smart segments with Dotdigitals RFM segmentation tools.
• Dynamic content blocks for the most peronsalized emails.
• New automations you hadn’t even thought to use.

Holiday campaigns have a habit of sneaking up fast, so this Learn & Launch is designed to help you tweak your campaigns while there’s still plenty of time!