That’s why we are excited to introduce a suite of powerful tools designed to enhance your marketing efforts across all channels.

Whether you want to capture attention on TikTok, personalize at scale, or gain deeper customer insights, our updates work seamlessly with your existing tech stack to help you achieve one goal: delivering experiences that convert.

Drive repeat sales with social retargeting

TikTok’s explosive growth has created a massive audience of over 1 billion users worldwide. This presents a unique opportunity to reconnect with customers and boost repeat sales. Our latest TikTok integration allows you to easily transfer valuable leads to Dotdigital, enabling you to deliver highly personalized experiences based on their interests.

What’s new

TikTok lead forms integration

Convert more leads from your TikTok ads by automatically passing them into Dotdigital and enrolling them in dedicated programs. Benefits include:

• Save time by automatically syncing data from TikTok forms to Dotdigital, you can automatically create high-intent audiences ready to push into a campaign and convert.
• One-click pre-filled forms with profile information pulled from TikTok
• Increased conversion rates for shoppers scrolling through their feed

TikTok audience retargeting

Eliminate guesswork when building your TikTok ads audience by syncing and targeting your most engaged Dotdigital contacts. This feature allows you to:

• Create hyper-personalized ad experiences faster
• Sync segmented groups of contacts directly to TikTok
• Maximize your TikTok ad spend by targeting your most valuable audience. 

Whether you’re re-engaging past customers or capturing new leads, our TikTok integration provides the tools you need to drive repeat sales in today’s social-first marketplace.

Cut through the noise with hyper-personalization

Delivering personalized experiences is essential for standing out. Our personalization platform empowers you to create consistent and tailored experiences across your website, emails, and more.

What’s new

Global expansion

We are thrilled to announce the global expansion of Personalization is now available in the JAPAC region, with a US launch coming soon. This expansion enables businesses worldwide to leverage hyper-personalization and enhance customer engagement.

Improved user experience

To enhance user experience, we have revamped our table user interface, making it cleaner and easier to navigate. This update ensures that you can access and interpret your data more efficiently, leading to better decision-making and optimized campaigns.

SmartBlocks integrated within Dotdigital

You can now edit Personalization SmartBlocks directly within Dotdigital. This feature allows you to create personalized banners, coupons, countdown timers, and advanced product recommendations without the need for extensive training or switching between platforms.

With these updates, creating hyper-personalized experiences has never been easier. As you prepare for busy periods like Black Friday, Christmas, Boxing Day, and New Year sales, our tools will help you cut through the noise and deliver compelling messages that resonate with your audience. 

Drive better results with advanced reporting

In our latest update, we’ve introduced powerful new reporting features to help you better understand and optimize your marketing efforts. These enhancements are designed to save you time, provide deeper insights, and inform your marketing strategy.

What’s new

Revenue per recipient (RPR) metric

We’re excited to introduce the revenue per recipient (RPR) metric, a game-changing addition to our reporting suite:

• This new metric helps you easily calculate the return on investment per recipient of your marketing efforts
• RPR saves time on manual calculations, freeing you up to focus on strategy

Whether you’re analyzing email campaigns or reviewing cross-account performance, RPR reporting helps you understand the true revenue impact of every send, regardless of audience size.

Enhanced program reporting

We’ve significantly expanded our program reporting capabilities to give you a more comprehensive view of your automated journeys:

• 19 new metrics across email and SMS
• Key performance metrics including direct orders, conversion rates, and revenue per recipient

Convert more without lifting a finger

As Black Friday approaches, it’s important to save time and concentrate on what truly matters. Our latest updates are designed to streamline your marketing efforts into a seamless, automated experience. This will help you convert more customers during this busy sales period while you concentrate on growing your business.

What’s new

Improved product recommendations

Our new hybrid product recommendation system, powered by AI, intelligently selects the best-performing model to showcase the most relevant products. This ensures a tailored shopping experience for both new and returning customers.

Additionally, you can preview results from your entire catalog, making it easier to optimize offerings during the cart and pre-checkout phases across both email and website channels.

Abandoned cart and browse enrolment 

With the Dotdigital tag, you can enroll customers in abandoned cart programs almost in real-time. This feature allows you to set default abandoned session timings that range from just 30 minutes to 12 hours, giving you the flexibility you need during busy sales periods like Black Friday and Cyber Monday.

Wishlist functionality 

We are excited to introduce a new wishlist feature that improves your customers’ shopping experience. With our integration with Wishlist.io, customers can create personalized wishlists to show what they want to buy later.

Through this integration, you can easily add wishlist product blocks to your emails, enabling you to create tailored content based on customer preferences and behavior.

Other integrations and updates

Enhanced security with time-based two-factor authentication (2FA)

Cyber security threats continue to evolve and intensify. To help protect your business and customer data, we’ve strengthened our security offerings with 2FA across all Dotdigital products. 

• Introduced time-based one-time password (TOTP) option for two-factor authentication
• Offers enhanced security by requiring authentication via an authenticator app
• Provides an additional, time-sensitive security barrier against unauthorized access

Customer reply addresses

We’ve launched a feature to personalize and streamline customer support messages:

• Set reply-to addresses: Customize at both account and campaign levels.
• Direct replies: Route emails to specific support members, improving ticket management and customer interactions.

Program enhancements

Recognizing that programs can be complex and time-consuming to set up, especially if you have multiple accounts with Dotdigital, we’ve introduced:

• Copy programs between accounts (preview): Easily replicate programs across multiple accounts, saving time and minimizing errors, especially for those managing multiple brands or regions. Speak to your Customer Success Manager to join the preview.
• Multi-account management: Simplify account administration for large teams with our enhanced team management tools.

Raisers Edge integration

Streamline your donor management by synchronizing data between Raiser’s Edge and Dotdigital. This integration saves time and effort, enabling you to focus on what truly matters – strengthening donor relationships.

CostumeBox was launched in 2007 by Nikki Yeaman and Roma Burke with a range of just 400 costumes. The company has since grown to offer an unmatched range of more than 20,000 different products, offering a comprehensive range of fancy-dress costumes, accessories, audio visual equipment, party décor and supplies and more! To date, CostumeBox has dispatched more than 3 million costumes and party supplies to happy customers worldwide, making it easy, fun and convenient to shop anywhere, anytime.

Creating a strategy to engage customers and drive sales

CostumeBox faced two key challenges. There was a large segment of unengaged contacts, and a lack of automated email engagement and re-engagement programs. Therefore, the brand needed to implement a robust marketing strategy to entice both unengaged customers and non-customers to engage and make a purchase.

Utlizing Dotdigital’s automation and segmentation capabilities

Since partnering with Dotdigital, CostumeBox has targeted customers with relevant content through the right channels. Dotdigital’s automation and segmentation capabilities made it the perfect fit, enabling the client to better segment and understand lead demographics.

The team devised a well thought-out and meticulously-crafted Halloween re-engagement strategy to drive engagement. The first leg of the program involved excluding the unengaged/inactive contacts from standard sends to avoid redundancy. Next, the customers who engaged with the brand or made a purchase were taken out of the re-engagement program and targeted with regular marketing communications. Lastly, for those who engaged but did not purchase, a reminder was sent to promote urgency and redeem a unique special discount, enticing them to buy.

“Dotdigital has eased the entire process for the team, right from sending emails to building customer lists, segmenting customers based on their brand engagement frequency, tracking data from direct emails and crafting and scheduling personalized triggered campaigns,” said Nikki Yeaman, Co-Founder and CEO at CostumeBox.

In 2020, the brand successfully migrated ecommerce platforms to Shopify using MindArc and Dotdigital expertise. Taking personalization to the next level, CostumeBox implemented a successful loyalty program using loyalty platform, Smile. The team customized Dotdigital campaign headers for customers showcasing Smile loyalty points redeemed on the website via dynamic content blocks. Contacts who hadn’t registered for the loyalty program saw a call-to-action button with joining benefits.

Additionally, the brand implemented abandon cart functionality to expand the reach of the default Shopify abandoned checkout, as well as an extended welcome program. Furthermore, CostumeBox introduced product recommendations, using the ‘bestseller’ block for standard seasonal campaigns.

“We’ve had great success with our re-engagement programs resulting in increased customer engagement, especially during Halloween 2021,” said Nikki.

Dotdigital has helped us approach customers with highly tailored campaigns such as welcome, abandoned cart and loyalty programs that have performed exceptionally.

Nikki Yeaman, Co-Founder and CEO at CostumeBox

Increase in engagement and automation revenue

CostumeBox witnessed a 38% increase in engagement from the reminder campaign, which was sent to contacts who opened the first email but did not purchase. 11% of customers who opened the Halloween 2021 re-engagement program, purchased during or after the program, with overall engagement increasing by 28% compared to the same period in 2020. The Halloween campaign recorded 4.2% in total email revenue, while overall automation revenue across campaigns stood at 28%.

Strengthening customer relationships with a post-purchase journey

Continuing its customer-centric approach and personalization journey, CostumeBox intends to focus on the post-purchase journey, harness customer reviews to drive traffic, attract new customers, and build lifelong loyalty. The company recently also launched ENCORE – a marketplace for re-selling CostumeBox pre-loved items, something the team has been working tirelessly on behind the scenes.

The marketplace will allow customers to feature their pre-loved costumes online and sell them directly to other CostumeBox customers, as well as buy from others in the community. The team is also currently working on exciting 2022 Easter campaigns.

Searching for effective marketing strategies to expand customer base

With an ever-growing influx of data following on from their increasing customer base, winedirect.com.au wanted to ensure it is marketing effectively to its broader customer base. Additionally, the retailer wanted to connect with its customers and create hyper-personalized recommendations through automated campaigns. As a result, winedirect.com.au leveraged the ongoing partnership with Dotdigital to integrate AI-driven product recommendations and address these concerns.

Harnessing AI-powered recommendations for personalized campaigns

The team kicked off their campaign by using ‘bestsellers’, ‘most viewed’, and ‘also bought’ product recommendations, which has been an enormous success. The out-of-the-box recommendations made it possible for the brand to recommend the most relevant and personalized wine cases to the targeted audience. The AI-powered product recommendations helped the company identify new and unique customer-product relationships. The team now uses a wonderful mix of non-personalized, personalized, and machine learning recommendations.

“Dotdigital product recommendations have allowed us to get through a few roadblocks that the team faced previously. We struggled to match complex product packages to customers, but that’s where AI has come into play,” says Adam Hollinshead, Chief Digital Officer at winedirect.com.au. “The fact that we have access to an emerging technology that is proving its potential, is quite thrilling. It enables us to build many capabilities with very low effort and much higher returns.”

The team is also using the single customer view in Dotdigital to get a holistic view of customers across the entire buyer’s journey and re-target customers through socials and website. “To be able to track and consolidate data from consumer behavior across channels has helped us retain cleaner data and hyper-segment it to gather better insights at a granular level. It also helps us re-engage the customers who haven’t shopped with us in a while,” added Adam.

Dotdigital product recommendations have allowed us to get through a few roadblocks that the team faced previously. We struggled to match complex product packages to customers, but that’s where AI has come into play.

Adam Hollinshead, Chief Digital Officer at winedirect.com.au

Achieving 8% revenue growth with Dotdigital’s ai-driven recommendations

Since implementing product recommendation in November 2021, the brand has seen an 8% revenue growth in online sales compared to the previous year. Product recommendations contributed 7% to overall company revenue, of which 6 % can be attributed to Dotdigital’s AI-powered best next recommendations.

Exploration of SMS for personalized engagement

Winedirect.com.au is currently working on creating a cross-channel journey with SMS. In addition to integrating SMS into its marketing programs, the team is also exploring how to use it best for one-on-one conversations.