WhatsApp messaging

Smart marketers like you know that connecting with customers where they are is essential. That’s why we’re looking closely at WhatsApp for 2025. Consider this: 2.5 billion people around the world actively use the app every month, spending significant time on it. This provides a direct line to your audience that is hard to overlook.

You might be wondering if WhatsApp is really for marketing. We get it. It’s still a relatively new channel for many teams. But here’s the exciting part, those who’ve jumped in are seeing some seriously impressive results. According to Dotdigital customers, open rates for WhatsApp are 90%, and click-through rates range from 40% to 70%.

So, why does it work so well? It’s pretty simple: people trust WhatsApp and use it constantly. With shoppers bouncing between different channels, WhatsApp gives you this unique chance to chat with them on a platform they already know and love. It’s not just another place to broadcast; it’s a space for real conversations and engaging experiences.

Here’s why WhatsApp is a prediction we’re excited about for 2025:

• Real, personal chats: You’re reaching people directly in the app they use all day.
• Engaging stuff that gets seen: Think images, videos, quick polls – things people actually look at.
• Building actual loyalty: Sending personalized messages or little rewards feels different here.
• Sharing things people want: Dropping exclusive offers or useful updates directly to them.
• Quick help and updates: It’s perfect for sorting things out fast and keeping customers in the loop.

Multimedia messaging services (MMS) on the rise

MMS is gaining popularity as it offers a more engaging and dynamic channel for brands to connect with their audience, surpassing the limitations of plain text SMS. 

Consider receiving a captivating MMS message featuring a product demo or a personalized birthday offer with a playful GIF showcasing a new clothing line. 

MMS opens up exciting possibilities for interactive campaigns that deliver bite-sized content, capturing attention and encouraging user engagement. MMS allows you to convey your message in a more visually appealing and interactive way, resulting in a higher likelihood of customer engagement and interaction.

For example, brands like Track Optics are using MMS to re-engage customers. The brand successfully used Dotdigital’s MMS capabilities to send visual campaigns across Black Friday, Cyber Monday, and Christmas 2023.

Augmented reality (AR) revolutionizes shopping

Augmented reality is no longer a novelty; it’s a powerful mobile marketing tool poised to revolutionize the shopping experience. AR allows users to seamlessly interact with digital content in the real world through smartphones.

Imagine virtually trying on clothes before purchasing, eliminating the hassle of fitting rooms. Picture visualizing furniture placement in your living room to ensure that the perfect couch complements your décor.

One brand that tapped into the potential of AR ‘try-ons’ is the luxury fashion house, Christian Dior. The brand created an interactive campaign to advertise its Dior Addict Lipstick over Eid 2023, a time during which – according to internal data by Google – searches for beauty products and inspiration increased by 35%.

The ad would load a panel that displayed different lipstick shades on models of various skin tones, before inviting the user to ‘try it on’ using their smartphone camera’s selfie mode. The video ads were also shoppable, with a ‘shop now’ call-to-action taking the viewer straight to the Dior website to buy the product.

The video era continues

Video is undeniably popular and continues to dominate social media. Short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts have become incredibly influential, and this trend is expected to continue into 2025.

Marketers aiming to make an impact in this competitive space will need to adjust their strategies. We anticipate a rise in short video ads that immediately capture attention, educational content that simplifies complex topics in an engaging format, and user-generated video challenges that foster brand participation and community building.

The key is to create easily consumable video content that evokes emotion, sparks discussions, and seamlessly fits the platform’s format and audience preferences.

Social commerce booms

Social commerce isn’t just booming, it’s changing how we shop. Forget siloed websites and impersonal apps – social commerce seamlessly blends shopping into the social experience we already love, right on our phones.

Imagine discovering a gorgeous pair of shoes on Instagram, clicking the link, and buying them within seconds, all without leaving the app. That’s the power of social commerce. It’s projected to be a trillion-dollar industry by 2028, fueled by our constant mobile connection. As mobile marketers, ignoring this trend would be a missed opportunity.

Zara is using social commerce in its mobile marketing strategy by allowing users to directly purchase clothing through TikTok shop. The fashion retailer offers a curated selection from its women’s, kids’, and menswear ranges on TikTok. Items are available in various sizes and additional images can be viewed by scrolling down on the listing page.

Authentic user-generated content (UGC)

Forget perfectly polished ads – the future of mobile marketing is all about authenticity. UGC isn’t just photos and reviews anymore. It’s creative videos showcasing product uses, funny memes, and stories about how your brand impacts people’s lives. In 2025, this authentic voice will be even more powerful.

Why? Because consumers crave connection and trust. They see through traditional marketing tactics and connect more with genuine experiences shared by their peers.

Smart brands are capitalizing on this by using platforms like Instagram and TikTok to run engaging UGC campaigns.

Think contests that encourage users to share their creations, or product challenges that spark user-made tutorials. This fosters a sense of community and builds trust, ultimately leading to loyal brand advocates.

Take Crocs, for example. They’ve ditched the staged photos and embraced #MyCrocsEra – a hashtag encouraging customers to showcase their unique Crocs styles. It’s a win-win: Crocs gets free, authentic marketing, and customers feel part of a vibrant community. Crocs also works with UGC creator platforms to generate cost-efficient UGC on demand.

App personalization reigns supreme

Imagine this: You open your fitness app and see a personalized workout plan based on your recent activity and goals. Or, you open your news app and find a curated feed of articles tailored to your interests. This is the future of mobile apps – experiences that feel designed just for you.

Customers will crave personalization that goes beyond simple product recommendations. They expect apps to understand their behavior, location, and in-app activity to deliver relevant content, features, and promotions.

Personalized ads will become the norm, ditching the generic retargeting that bombards users today. Imagine seeing ads for items you genuinely might be interested in, based on your past purchases and app behavior. This creates a more positive user experience and leads to higher engagement and conversions.

Location data becomes a powerful tool for personalization. Picture strolling past your favorite coffee shop and receiving a notification for a special offer. This location-based personalization makes apps more relevant and keeps users coming back for the tailored experiences they crave.

So, how can you make this a reality? You can utilize hyper-personalization features to incorporate dynamic content into your mobile apps. This allows you to create unique and tailored experiences for each user directly on their mobile devices.

Targeted in-game marketing

Mobile games have become more than just a form of entertainment. What’s interesting is that the appeal of mobile games goes beyond the gameplay itself. These platforms are turning into vibrant social centers where players connect, chat, compete, and build lasting friendships.

Statista predicts that the number of mobile gaming users will reach 1.9 billion by 2027, creating a huge audience for brands to interact with. This allows brands to use mobile games for marketing.

We can expect to see more focus on targeted in-game marketing. Mobile games provide a unique advertising environment. Unlike traditional ads that can disrupt the user experience, in-game marketing can be seamlessly integrated into the gameplay itself.

Industry giants such as McDonald’s and Coca-Cola are actively exploring mobile gaming as a marketing channel. In 2021, both companies partnered with the popular mobile game “Honor of Kings” in China. McDonald’s integrated its restaurants into the game environment, allowing players to participate in virtual quests that involved visiting physical McDonald’s locations.

On the other hand, Coca-Cola launched a co-branded virtual avatar skin within the game, allowing players to customize their characters with Coca-Cola-themed clothing. This campaign not only offered a unique and engaging way to promote the brands within mobile gaming, but it also highlighted the creative possibilities of targeted in-game marketing.

Conversational AI takes hold

The future of mobile marketing is all about conversation. Gone are the days of static websites and impersonal interactions. Instead, imagine a world where your favorite brands chat with you directly on your phone. That’s the power of conversational AI, and chatbots are leading the charge.

These chatbots are becoming more advanced, enabling brands to connect with customers on a deeper level. Think of a virtual assistant living inside your favorite shopping app, ready to answer your questions 24/7. Track your order? Done. Need personalized product recommendations? No problem – the AI can analyze your browsing history and suggest items you’ll love.

Amazon Alexa is a prime example of a conversational AI. This AI voice assistant is seamlessly integrated across platforms, including mobile devices. Customers can use Alexa to search for products, place orders, and even receive personalized recommendations based on their past behavior. It’s a frictionless, interactive shopping experience that builds customer satisfaction and loyalty.

The future of mobile marketing

By embracing these mobile marketing trends, you can create engaging experiences, reach your target audience effectively, and ultimately achieve your marketing goals. The future of mobile marketing is constantly evolving, and we’re excited to see what innovations emerge in the years to come.

In this release, we’re excited to introduce powerful tools designed to enhance your marketing efforts across all channels—from mobile messaging to social media—regardless of your existing tech stack. You’ll also benefit from improved reporting, streamlined campaign creation tools, and new integrations that simplify your workflow.

Mobile messaging

Capturing a mobile number is now considered just as valuable, if not more so, than capturing an email address. Dotdigital’s enhanced mobile messaging capabilities empower you to unify your mobile and email messaging and reach customers on their preferred channels.

What’s new

Improved existing integrations:

• Instant Adobe Commerce data sync: Our improved integration syncs customer data, orders, products, transactional SMS, and subscription statuses in real-time. Send order confirmations, status updates, and welcome messages the moment they happen for a frictionless customer experience.
• Hyvä theme compatibility expanded: Adobe Commerce merchants using Hyvä themes can now enjoy expanded functionality with the integration of SMS capture and validation. This powerful addition complements existing features like web behavior tracking and coupon codes, providing a more comprehensive and personalized customer experience.
• Effortless Zapier integration: Save time and money with our enhanced Zapier integration. Update both email and mobile numbers in a single Zap for a unified and streamlined workflow.
• Microsoft Dynamics: Unlock SMS capabilities by easily syncing mobile numbers from CRM into Dotdigital. Create a unified contact profile with both email and mobile information.

The future of mobile messaging

We’re constantly helping you build deeper connections through mobile messaging:

• Native WhatsApp: Be among the first to experience self-service campaign management, two-way chat, and user-friendly editing, all with easy reporting and segmentation.
• Branded mobile messaging: Send SMS-like messages branded with your logo and verified tick to reassure recipients that it isn’t spam. 

Dynamic social media integrations

If you’re a B2B or B2C marketer, your audience is using social media. With billions of users, ineffective targeting can lead to wasted money. By connecting your Dotdigital account with leading social platforms, you can create highly personalized campaigns that resonate with your audience. This will help you maximize your ROI and transform social media into an effective marketing tool.

What’s new

LinkedIn leads integration

With LinkedIn now having 1 billion users, it has become a critical platform for B2B marketing strategies. Our new integration with LinkedIn Lead Gen Forms allows you to capture leads more efficiently:

• Forms are pre-filled with LinkedIn profile information, making it easy for users to complete.
• Advertisers gain access to detailed, company-related information including job titles, resulting in high conversion rates.

The integration enables you to select a LinkedIn form and map customer data fields, syncing leads directly to your chosen lists and programs in Dotdigital. This process streamlines data flow, whether you are sending leads to Microsoft Dynamics for qualification via our connector or to another CRM or tool using a webhook.

Enhanced ecommerce reporting

ROI is the cornerstone of ecommerce success. That’s why we’ve listened to your feedback and created a suite of enhanced ecommerce reporting tools designed to give you a deeper understanding of your business performance.

What’s new

Cross-account revenue attribution 

Get a holistic view of revenue across all your accounts. Whether you have a parent or child account, our new cross-account analytics make it easy to track and compare performance. Identify top-performing accounts, uncover optimization opportunities, and trace the customer journey through key metrics like revenue, assisted revenue, direct orders, assisted orders, and conversion rates.

Multi-currency support

Operating in multiple regions? Our reporting now supports multiple currencies, giving you a global perspective on your business. Analyze revenue in your preferred currency and gain valuable insights into your international performance.

Back in stock notifications report

Stay informed about customer demand with our new product notifications report. See who has subscribed to notifications for which products and optimize your stock levels accordingly.

Streamline campaign creation

We understand that crafting segments and configuring webhooks can be time-consuming. Our latest updates make campaign creation a breeze, so you can focus on delivering exceptional customer experiences.

What’s new

Campaign send exclusions

Building segments often takes time, and you may find yourself excluding the same criteria in every campaign. It can be a repetitive process for busy marketing teams. That’s why we’ve created campaign send exclusions. Simply create a list or segment you would like to exclude to guarantee your marketing lands with the people who need it. 

This new feature lets you exclude segments, lists, and preferences directly at the time of sending your campaign. You can also exclude groups from your messages. This means that if you have a specific group of contacts that you want to avoid sending messages to, you can easily add them to your exclusion list. This is a simple yet powerful way to target your audience more precisely and reduce the risk of sending unwanted emails.

Program webhook templates

We’ve made it easier to use webhooks in your programs by introducing program webhook templates. Our program webhook templates simplify the process, allowing you to drag and drop pre-configured templates into your programs. With just a few clicks, you can set up webhooks that integrate seamlessly with your other systems.

Improved custom product recommendations

With our enhanced features, creating engaging product recommendations is a breeze. 

Last browsed recommendations:

• Expanded layout options: Enjoy greater design flexibility with a new horizontal product layout, allowing up to two rows of products.
• Personalized call-to-action: Each product can now feature its unique call-to-action.

Also bought/bought together recommendations:

• Efficient block creation: Save time with the ability to duplicate recommendation blocks.

Other integrations and updates

Stamped.io

Sync your review data with Dotdigital contacts. You can use this valuable information to create targeted segments, trigger automated campaigns based on reviews, and personalize content tailored to your customer’s preferences.

Dotdigital tag for commerce platforms

The Dotdigital tag simplifies the process of connecting our platform to your ecommerce store, whether you’re using Shopify, BigCommerce, or Shopline.

Previously, the integration process required the manual installation of multiple scripts, which was time-consuming.

The Dotdigital tag now consolidates all necessary scripts into a single, efficient solution, streamlining the process. This includes:

• Site tracking
• Web behavior tracking
• ROI tracking
• Onsite recommendations
• Dotdigital Personalization script (for joint customers)

Verified partner integrations

We have expanded our network of verified partner integrations to provide you with even more options. You can now enhance your marketing strategies with tools like:

• Social Clique
• Upzelo 
• Bon Loyalty
• Fast Simon
• GoCertify
• OptinMonster

Dotdigital Personalization

Personalization has undergone significant user experience (UX) improvements to streamline workflows, unify the loading experience, and align the platform with the Dotdigital brand.

We hope these new features empower you to create even more personalized and engaging campaigns across all channels, including email, social media, and mobile messaging.

Want to learn more? Get started, or speak to your Dotdigital account manager.

In this blog you’ll find the details of the brand new Dotdigital Academy, created exclusively for our customers so you can get the most from the platform and enhance your own marketing knowledge. We also have exciting updates to SMS and MMS – two channels that are often overlooked, but consistently drive high engagement and generate strong ROI for our customers. This update gives you the support to capitalize on the growing success of these channels, even if you’re new to them.

Plus, we’re giving you the inside scoop on tons of new functionality within the platform designed to make your life easier, alongside some really exciting new integrations. Let’s get into it.

Introducing the Dotdigital Academy

Marketers are expected to ‘wear many hats’, and with a multitude of channels, new trends, new regulations, it can be hard to keep up sometimes, let alone set aside time for personal development. Make time for yourself and sharpen your marketing skills with on-demand Dotdigital training videos.

We’re excited to share that we’ve taken our educational content to the next level and the new Dotdigital Academy is now live. The Dotdigital Academy allows you to take courses on your own time; it’s on-demand learning, covering the topics you care about the most. You can access the Academy directly here.

The Academy is a great way for you to ensure you’re getting the most from Dotdigital. Plus, the Academy is a fantastic resource for any new starters in your team, and hey, taking training courses is always a good thing to shout about on LinkedIn and to your boss come review time.

This is just the beginning of the Dotdigital Academy, we will be adding new courses and certifications all the time, so watch this space. And don’t forget to let your CSM know what you want to see more of.

Enhanced SMS and MMS capability is now live

In our last release, we announced updates to the SMS and MMS functionality were being launched in a beta preview. The customers who joined the preview saw great results and also provided us with some valuable feedback which we’ve actioned. As a result, we’re excited to launch these changes into general availability today.

Stronger SMS personalization

SMS is a fantastic channel for brands and frequently delivers high ROI. In this release, we’re taking SMS further by launching advanced personalization powered by Liquid script.

Liquid is a flexible and dynamic markup language, allowing you to create highly personalized and targeted SMS content. You can preview your SMS campaigns as a specific customer to see the campaign complete with personalization just as the customer would, to ensure you’re sending with confidence. Thanks to customer feedback from the preview, Liquid scripts now have syntax highlighting and line numbers to make the Liquid code much more readable.

Now including access to Insight data, this update expands the existing SMS personalization utilizing contact data fields, such as customer names, to advanced personalization created with intricate data, such as order and booking details.

SMS and AI

Also as of today, the AI tool you know and love for email is also available for SMS. When creating an SMS campaign, you now have the option to have AI perform a spelling and grammar check, add emojis, rewrite your copy in a different tone, and shorten or lengthen your copy. These tools save time, and are super useful to you if you’re new to writing for SMS. Plus, remember our one-click email to SMS feature is great for executing a cross-channel strategy with minimal work.

MMS success

We’ve also launched MMS for the United States and Canada. SMS is already super successful at engaging customers, and MMS takes this to the next level.

During our beta preview Dotdigital customer, ScentAir, said “While SMS generally performs well for us, we observed even better results with MMS”. The brand’s Black Friday MMS campaigns saw an incredible ROI of $28 for every $1 spent. The numbers speak for themselves.

If you’ve not yet got SMS and MMS enabled in your account yet, reach out to your Customer Success Manager today.

Updated features to improve your day-to-day

These updates focus on a variety of key improvements to the Dotdigital platform. Combining our customer feedback with the results of our annual Hack Week, these changes will speed up your workflow and give you more time and headspace to dedicate to your other tasks.

New product recommendation category

Introducing a new product recommendation category, ‘bought together’. This category surfaces products bought together by other shoppers. It is similar to our existing ‘also bought’ option, the key difference is that ‘bought together’ means bought at the same time – meaning it’s a much better option to include when upselling an existing basket, vs. encouraging a further purchase another time.

Easily retarget contacts across multiple platforms

A cross-channel experience is crucial for customer engagement in today’s world. We talk about that all the time. In this update, we’ve made it even easier to include a variety of channels in your programs. You can now easily add Facebook Messenger, push notifications, Google Ads, and Facebook Ads into your programs straight from the program builder.

Ensure you’re utilizing your customer data to drive targeted campaigns across the entire customer journey. Let paid social support your efforts and keep your brand front of mind as your customers move around the web. One example of this is taking your abandoned cart or browse data from Dotdigital using the program extension, to create a new audience on Facebook. Then you can create highly targeted and relevant Facebook ads that are more likely to convert, and your budget is spent more effectively.

You’ll now find a channels item in the automations menu in the sidebar linking straight to the default program extensions. We’ve also added a dedicated program extensions reporting page so you can see what’s working easily.

Some of our packages can benefit from this update right away, otherwise, please reach out to your Customer Success Manager to find out the options available to you.

An update to campaign tags and segment creation

Campaign tags are a powerful way to label, organize, and report on your campaigns. In this update, we’ve made it super easy for you to use these tags to create a segment. Say you want to target any contacts who’ve clicked a campaign with the tag of ‘events’ you can now do this in one-click in the segment builder.

Checkbox form field update

Previously, checkbox answers from surveys and forms couldn’t be saved as data fields due to the multiple-choice element conflicting with data fields only holding one value at a time. Now you can map checkbox data from surveys and forms easily thanks to a change to allow these values to map to multiple data fields. This allows you to easily segment and personalize based on a customer’s answers to your surveys and forms.

You can also now save survey and form responses as Insight data. This is more useful when the data is transient and may change, whereas data fields are still best for any data that won’t change. Form responses being saved as Insight data happens automatically and you don’t need to do any manual mapping.

Easily change your settings

You’ll now find a search bar on the settings page in Dotdigital. Simple, but time-saving, this new update makes it easier than ever to find what you’re looking for.

Improving the Developer experience

New API updates give Developers clearer error information, show multiple errors in one response, and provide the ability to create or update contacts and set channel statuses in just one call. All of this is to save your Developers time and make their experience run a lot smoother.

New integrations to Dotdigital

Shopline integration

We are very excited to announce our new integration with Asia’s largest ecommerce platform, Shopline. Shopline is an all-in-one commerce solution that helps brands sell, market, and operate their online and offline business more efficiently. Our integration with Shopline will sync all product, customer, and order data into Dotdigital so marketers can use it to deliver personalized cross-channel marketing experiences.

Six new verified integrations

We also have six new, verified integrations. We work hard with our tech partners to ensure the quality is high and that the integrations work seamlessly with the Dotdigital platform and make sense for our customers. In this update we are introducing new verified integrations with ViralSweep, Preezie, Crowdin, Personizely, CartSave, and Searchspring.

Dotdigital personaliztion updates

There are some exciting new updates that improve the user experience. Based on customer feedback, key product information is now available at a top level, search functionality is improved, and there’s a new and enhanced product variant view allowing you to search and view analytics much easier.

The site editor has also improved, all focused on usability. The team has added the ability to search and filter by page type so configuration is much easier, especially for those of you with high amounts of blocks. As well as this, now when you want to update a live block, you can copy a version to draft so that you can edit it offline before putting it live, without needing to turn your current set-up off.

There are also updates to the testing of countdown clocks and exciting new coupon smart blocks. To see more of what the team is working on, visit the blog for the latest news.

Become your own editor with Dotdigital’s AI

Our AI tool has been a hit with our customers since its launch. It is built into the Dotdigital platform to streamline the day-to-day tasks that come with cross-channel marketing and to lend a helping hand to busy marketers.

Our latest release builds on the existing features to give you all of the tools you need to edit your copy – all from within the campaign builder.

New AI writing assistance

What is it?

We now have generative AI that can rewrite messages in a different tone, shorten or expand text, rephrase, and include emojis in text.

Why it’s important

Getting the tone and message right for your audience is crucial for campaign performance. It can change the tone of your message to friendly, professional, witty, heartfelt, empathetic, educational, funny, casual, urgent, or optimistic. If you want something to be rephrased you can ask the toolI to reword, improve readability, simplify, or summarize. You can also ask it to expand or shorten your copy and to add relevant emojis.

What else is new?

New iconography has been added throughout the Dotdigital platform to show you where AI powers insights and actions. Wherever you see the sparkle icon, AI is available.

Add more touchpoints with MMS for North America

What is MMS?

MMS lets brands send visual messages to their customers via the same channel SMS uses. It boosts engagement and allows you to bring more color to what were previously simple SMS messages.

Why it’s important

Launching MMS capabilities for the United States and Canada gives any brand with customers in this region a new way to engage those customers, stand out from the crowd, and generate ROI. SMS is already super successful at engaging customers in this region, MMS takes this to the next level.

How it works

Dotdigital customers can now send multimedia content such as images and gifs to their customers in the US and Canada by using MMS. If you want to send MMS messages, speak to your Customer Success Manager who will be able to support you in getting set up. Once MMS has been activated in your account, you’ll see the SMS section in your lefthand navigation now reads SMS/MMS.

Engage with precision thanks to advanced personalization for SMS

What is advanced personalization for SMS?

Advanced personalization for SMS gives you all the benefits of Liquid, a flexible and dynamic markup language, to create highly personalized and targeted SMS content. Now including access to Insight data, this update expands the existing SMS personalization with contact data fields, such as customer names, to personalization with more intricate data, such as order and booking details.

Why it’s important

Great customer experiences stem from personalization. Advanced personalization for SMS gives you the ability to deliver uniquely tailored experiences to your customers, leading to better engagement, stronger brand loyalty, and improved conversion rates.

One example is abandoned cart recovery; you can now include a unique shopping cart link in your SMS campaign, directing online shoppers straight back to their abandoned cart. This both removes barriers to conversion and improves the overall customer experience.

How it works

The new advanced personalization editor makes it possible to include insight data using liquid markup. It allows for the creation of detailed SMS content to create powerful messages that are highly personalized to the recipient.

Other key updates

Dotdigital forms WordPress plug-in

An updated WordPress plug-in gives Dotdigital customers more options to integrate with their Content Management System (CMS). Dotdigital users can now integrate a Dotdigital form on any WordPress page. WooCommerce merchants can use this to implement beautifully designed data capture forms and popovers on their stores.

Improved UX login

You can now choose to disable the 90-day password rotation requirements on your account to give you better control over password rotation practices. This can be switched on or off down to child account level.

Enhanced UTM link tracking

Track links from specific campaigns more easily with improved UTM link tracking capability built into the campaign builder. This gives you more precision and flexibility in your reporting – something especially useful for specific seasonal campaigns.

Product block search

We’ve made some changes to the product recommendation rule side-panel so it’s easier for you to find the category or specific product type to display in your content.
Now, products can be filtered by a variety of ways to make them easier to find.

Not only can you filter by product attributes, but you can also search and select from your own categories, which have been synchronized from your store. This allows you to include or exclude particular products with ease and precision.

Dotdigital app homepage updates

We’ve made amends to the Dotdigital homepage to provide a better experience. You can now preview, test, and send emails and SMS campaigns quickly and easily directly from the Dotdigital homepage.

“New in store” product recommendations

Our latest ‘new in store’ product recommendation option helps your customers see what’s new in your store instantly. Ideal for busy sale periods when stock levels across older products may be low.